Coterie Pop-Up at Miami Swim Week

Coterie Pop-Up Retail Store Debuts at Miami Swim Week

In What's New, Industry News by Lauren Parker, Accessories Magazine

Coterie Pop-Up at Miami Swim Week

Coterie Pop-Up at Miami Swim Week

If you’re at Miami Swim Week, grab some time in between runway shows and poolside Aperol Spritzes and check out the Coterie: Pop-Up, a first-ever, open-to-the-public concept store curated by Coterie and featuring many of the contemporary trade show’s sought-after brands.

Coterie Pop-Up

Coterie Pop-Up presents an immersive shopping experience

Launching today, July 11th, and remaining open for eight days, the 20,000-square-foot store debuts at the newly announced Faena Bazaar at 3400 Collins Ave Miami Beach. The immersive, experiential retail destination features 30+ brands from around the world including women’s designers, ready to wear, swim, beauty, hair care, home wares, accessories and art-objects.

Coterie Pop-Up

Relaxing in an infinity mirror lounge is a whole new experience

The experience is reminiscent of The Coterie Experience from June’s [pre]COTERIE, featuring immersive infinity mirrors, butterfly themes and mural art.

“This pop-up shop is the perfect way for us to extend the Coterie brand into Miami Swim Week while servicing the brands and partners who participate in our flagship B2B Coterie shows,” says Danielle Licata, VP and Fashion Director, Coterie.  “There is tremendous excitement and momentum behind this new initiative. We look forward to hosting all of our brands – and the public – at this interactive and visually stunning experience, all week.”

Coterie Pop-Up

Literal floating florals echo the store’s art

Each floor is highly Instagrammable with color-fueled environments. (The Faena Bazaar was recently home to the creative Museum of Ice Cream, one of the buzziest pop-ups around, and the space is closely watched for its use in other creative endeavors.)

Coterie: Pop Up will also be highly interactive. With augmented reality, products and objects in the shop “come to life” and consumers can learn more about the brands’ respective identities.

Coterie Pop-Up

The butterfly theme is carried throughout

The three-story brick and mortar space was conceived by Alan Faena alongside Maris Collective, who has partnered with Coterie this summer to develop a unique shopping and cultural experience. Sauter previously collaborated on a Mykonos, Greece-inspired neighborhood, STUDIO by Maris Collective, at the June [pre]Coterie Show.

“This fully immersive and experimental activation will bring the Bazaar to life and hint of what’s to come when we have the grand opening of the Bazaar in December of this year,” shares LeeAnn Sauter Founder and CEO, Maris Collective.

DIRECTIONAL LUXURY COLLECTIONS

Coterie Pop-Up at Miami Swim Week

Coterie’s Pop-Up will carry a curated selection of luxury collections including Carolina K, LoveSHACKfancy, Place Nationale, MDS Stripes, Innika Choo, Sunday St. Tropez, MIKOH, Suboo, Poupette, Chromat, Rosa Cha, Sinesia Karol, Mes Demoselles, Adrianna Degreas, Gladys, Jacquie Aiche, Camilla and many more.

There are also activations from IGK Hair, a room of designer vintage items and a curated selection by Colombia’s luxury boutique St. DOM, Cartagena’s design concept store spotlighting best of Colombian art, design and fashion.

“It is a dream come true to represent Colombia at the iconic Faena where we will be able to showcase the vibrant eclecticism of contemporary Latin design,” says Maya Memovic, Owner, St. DOM.

Coterie: Pop-Up at Faena Bazaar
Wednesday, July 11th – Wednesday July 18th
10:00am – 6:00pm
3400 Collins Ave.
Miami Beach Florida

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