Washington—By this time in the winter season, just about everyone is anticipating the first day of Spring. Helping to grow that spirit is St. Patrick’s Day, which has evolved into an honorary holiday and time to celebrate.
According to NRF’s St. Patrick’s Day Spending Survey conducted by Prosper Insights and Analytics, nearly 127 million Americans are planning to celebrate the traditional Irish holiday and will spend an average of $36.52 on green garb, festive food and more, compared to $35.78 last year. Total spending for the holiday, which falls on Tuesday, March 17, is expected to reach $4.6 billion.*
“Consumers are ready to shed their winter blues and welcome Spring’s arrival with St. Patrick’s Day celebrations,” said NRF President/CEO Matthew Shay. “Falling at the perfect time of year–just as temperatures begin to rise–retailers are hoping St. Patrick’s Day will also draw the attention of those looking for traditional spring merchandise as consumers take the opportunity to stock up for warm months ahead with home improvement, garden and apparel purchases.”
The survey found that more than 104 million Americans, or eight in 10 (82.4%) of those celebrating, plan to wear green to make sure the luck of the Irish is with them this year; 28.9 million, or 22.8% of celebrants, plan to decorate their homes with shamrocks, leprechauns and pots of “gold.”
Consumers also plan to let loose with their friends and family this year. According to the survey, 29.2% – 37 million Americans – plan to celebrate a bar or restaurant and 19% (24 million consumers) plan to attend a private party; an additional 30% plan to make a special dinner to commemorate the Irish holiday.
Adults ages 25 to 34 will do the most celebrating with two in five (42.2%) planning to head to a bar or restaurant to take part in the festivities. This age group also plans to spend the most at an average of $41.69; close behind are young adults age 18-24, who plan to spend $38.55 on average.
About the Survey
The NRF 2015 St. Patrick’s Day Spending Survey, conducted by Prosper Insight and Analytics, was designed to gauge consumer behavior and shopping trends related to St. Patrick’s Day. The poll of 6,186 consumers was conducted from February 3 to 10. The consumer poll has a margin of error of plus or minus 1.3 percentage points. NRF.com