SHOULD YOU COMPETE WITH AMAZON OR SELL ON AMAZON?

In The Daily Scoop by Accessories Staff

It’s a 21st Century predicament for small retailers in the fashion industry: Do you try to fight the elephant in the room, or do you just join it? On the one side, Amazon will provide all the digital marketing you could ever dream of, for free. On the flip side, relying too much on a platform that you’re not controlling could spell trouble. For example, Amazon could cannibalize your own direct sales, which are surely bringing in higher margins. Get the facts and weigh your options carefully. Read more at Harvard Business Review

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