Community Minded: Belk Donates More Than $20.9 Million in Charitable Contributions

In Industry News, Marketing, What's New by Accessories StaffLeave a Comment

125 Days of Service

125 Days of Service

Charlotte, NC—Belk has always tried to become a part of the communities its stores serve and that includes reaching out—and helping—local associations and nonprofits.

In a report released this week, Belk said it, its associates, customers and vendors contributed more than $20.9 million to local communities in the fiscal year ending February 1.

Integral Part of Retailer’s Philosophy

Of the total amount, Belk corporate dollars funded $7.3 million to more than 250 nonprofit organizations, with a focus on education, breast cancer research and awareness, and community strengthening. The remainder of the funding includes associate, vendor and customer dollars raised in Belk-led charitable initiatives, including Belk Charity Sale.

“Being a part of our communities and meeting local needs has been an integral part of the Belk philosophy since our founding in 1888, and it continues to be one of our core values today,” said Jessica Graham, Belk vice president of communications and community relations. “We are grateful to our customers and our associates for their contributions to our efforts, which allow our efforts to have an even greater impact.”

Key gifts in the last fiscal year included:

●More than $10 million to more than 8,000 local charities through Belk’s semi-annual Charity Sale.

●More than $1.5 million, including corporate and associate dollars, to local United Way chapters across Belk’s 16-state footprint.

●$600,000 to Susan G. Komen, which includes corporate, associate and customer dollars to fund breast cancer research and awareness efforts across the Belk footprint.

●More than $500,000, including customer and associate contributions, to the American Heart Association.

Key additional gifts from Belk, Inc. included:

●$5 million five-year commitment to the University of North Carolina at Charlotte’s Belk College of Business to fund an Endowed Professorship in Business Innovation, an Endowed Chair in Marketing Analytics, a Belk scholars program, and faculty research and teaching grants.

●$1.3 million, through the Foundation of the Carolinas, to fund the Belk Gives On The Go Mobile Mammography Center ( This contribution was the second payment of a multi-year $6 million commitment.

●$1 million to Points of Light to fund Belk’s 125 Days of Service. This contribution was the final payment of a two-year, $2 million commitment.

●$750,000 to the Belk Foundation to assist in its efforts to ensure all students receive a quality public education.

●$465,000 to the International Society for Technology in Education, to fund the Belk Service Learning Challenge ( This contribution was the second payment of a three-year, $1.5 million commitment.

●$200,000 to Major League Baseball’s Civil Rights Game in Atlanta.

●More than $170,000 to support the work of Junior Leagues throughout the Southeast.

● $125,000 in technology grants to Charlotte-Mecklenburg Schools as a part of Belk’s Rockin’ the Belk Bowl contest.

●$100,000 to the American Red Cross to support disaster relief efforts.

●$50,000 to support the Central Intercollegiate Athletic Association (CIAA) Scholarship Fund.

●$50,000 to support La Noticia’s scholarships for Latino students.

Honored at FABB in May

Among the impacts of Belk’s giving last year include:

●The Belk Mobile Mammography Center screened more than 4,500 women in North Carolina, South Carolina and Tennessee, and detected 21 cases of cancer.

●Through Belk’s 125 Days of Service, more than 10,000 Belk associates provided 304 makeovers to Title One schools across the company’s footprint.

●Belk Service Learning Challenge winning projects:

●Opened a new walking path in Jackson, Miss. Winning school: Main Street Restart Center

●Held a job fair and provided resources to Karen immigrants in Raleigh, N.C. More than 16 immigrants found jobs as a direct result of the students’ efforts. Winning school: Neuse Christian Academy

Belk also supported almost a dozen fashion shows to raise money in for charities in local communities, as well as numerous fundraising events at store level.

Remember: Belk will be honored on Wednesday, May 7, at the 25th annual Fashion Accessories Benefit Ball (FABB) at Chelsea Piers in New York. For more information and to purchase tickets to the gala, visit



It's only fair to share...
Share on FacebookTweet about this on TwitterPin on PinterestShare on LinkedInPrint this pageEmail this to someone