Coldweather Winner? PrimaLoft Develops High-Tech Down

In What's New, Industry News by Accessories Staff

PrimaLoft-Performance-Down-Blend-photo-1Latham, NY–PrimaLoft has developed a high-performance down blend that it says is the next generation of apparel and accessories insulation.

The PrimaLoft Performance Down Blends combine the warmth and loft of down with the wet weather performance of synthetic insulation, designed for both comfort and durability.

The product is created by fusing water-repellent, fluorocarbon-free treated down with PrimaLoft insulation. Specifically, the hybrid insulation is engineered by intimately blending premium down with moisture blocking, permanent water repellent PrimaLoft ultra-fine fibers, combining the best attributes of both materials.

“We’re proud to offer consumers a new insulation product that features an entirely new level of warmth and excels in virtually any condition Mother Nature offers,” said Mike Joyce, president/ceo of PrimaLoft. “Our technology gives consumers the freedom to go further and into more diverse climates where no other insulation has been able to go, while delivering the thermal and wet-weather performance properties expected from PrimaLoft.”

Brands debuting PrimaLoft Performance Down Blends products at retail in North America include Adidas Outdoor, Black Diamond, Helly Hansen, Lands’ End, Sherpa, Sitka, Under Armour and Westcomb.

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