Coach Introduces New Selena Gomez Collaboration

In What's New, Industry News by Lauren Parker, Accessories Magazine

Selena Gomez and Coach Creative Director Stuart Vevers. Photo: Coach


Selena Gomez has launched a handbag for Coach that embodies her personality and spirit. Coach x Selena Gomez, features the Selena Grace, a bag designed by Selena in collaboration with Coach Creative Director Stuart Vevers. The capsule also includes small leather goods and accessories for a limited time.

The actress/singer signed on as the face of the brand in December 2016.

“It was really fun to create this collection with Selena and design pieces that are cool and feminine like her,” says Vevers. “When we designed the Selena Grace, it was about exploring the qualities Selena wanted in a bag and creating something that felt personal to her.”

“I’m very excited for everyone to finally see the design Stuart and I worked on together,” says Gomez. “I can’t wait to carry it—it’s totally versatile, perfect to wear day-to-night and it goes with everything.”

Coach is sweetening the deal, offering customers a chance to win one of 150 signed Selena Grace bags, plus a grand prize of a signed bag and a trip for two to meet Gomez in person at the Coach House flagship store in New York on September 13. Customers can enter for a chance to win at or at any U.S. Coach retail store from Friday, August 4, to Tuesday, August 22, 2017.


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