Claire’s Makes Music with Lyrix Jewelry

In Industry News, Marketing, What's New by Accessories StaffLeave a Comment

Los Angeles–“All you need is love”…and some interlocking bangles, rings and guitar pick jewelry with famous lyrics etched into them, and you’ve got the baseline for a new line of jewelry.

Aptly named Lyrix, the line, which is exclusive to Claire’s, is a collaboration with Lyric Culture, a company that holds the licenses famous songs and prints them onto apparel and accessories. The jewelry is base metal with rhodium plating and epoxy-filled engraved lyrics.

The youth market has always expressed itself through music (usually with someone else’s lyrics), and this collaboration hits all the right notes.

Song Titles

The collection features songs etched into the jewelry (both sterling silver or plated), with songs like “Stand by Me”, “All you need is Love” and “Can’t buy Me Love.” The line is an update to Claire’s existing line of inspirational “call to action” jewelry. Retails range from $10.50 to $12.50 and are available exclusively at Claire’s Stores.

About Lyric Culture:

Lyric Culture is a music inspired lifestyle brand based on the song lyrics of legendary artists such as Bob Dylan, The Rolling Stones, The Beatles, Joan Jett, David Bowie, Aerosmith, Blondie, Michael Jackson as well as contemporary artists like Lil’ Wayne, Miley Cyrus, Carrie Underwood and countless others. The company was founded in 2005 by singer-songwriter Hanna Rochelle as a way to marry the fashion business with her love of music.

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