Claire’s, Dylan’s Candy Bar Expand “Delicious” Accessories

In Industry News, Marketing, What's New by Accessories StaffLeave a Comment

clairesChicago—A voyage on the “good ship Lollipop” as advocated by the late Shirley Temple is something young women and girls can still experience. For those with a sweet tooth, there’s the partnership between Claire’s and Dylan’s Candy Bar, which is billed as the “world’s largest confectionery emporium.”

Just in time for Valentine’s Day, the sweet partnership is launching its expanded collection consisting of jewelry, tech accessories, nail polishes and lip products, all at retails under $16.

“From Rock Candy Lip Gloss to Gumball Necklaces, this collection celebrates candy-inspired style that will encourage girls to express their creativity,” said Dylan Lauren, founder/chief executive of Dylan’s Candy Bar. “We are excited to be partnering with Claire’s on such a fashionable collection and hope girls have as much fun wearing it, as we had creating it!”

The Claire’s girl can now wear her sweet tooth on her sleeve with a variety of charm bracelets and necklaces complete with miniature versions of Dylan’s favorite candies, gumball, donut and lollipop earrings and necklaces and assorted candy inspired leather bracelets. For every girl’s guilt free sugar rush, sweet tasting lip glosses shaped like rock candy and lollipops as well as chocolate bar dessert lip balms and donut inspired nail polishes are sure to satisfy any craving. To further cravings, there’s cupcake or bedazzled ice cream cone covers for iPhone 5/5s.

clairesdonutWhile the candy theme is a natural for the Claire’s brand and its devotion to fun-filled accessories, the collection further expands on building Dylan’s Candy Bar as a lifestyle brand.

“We are so proud of the success of our initial partnership with Dylan’s Candy Bar; continuing beyond candy with jewelry, beauty and tech products seemed like a natural progression,” said Dina Keenan, global chief marketing officer.


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