Citizen Watches hosted polar explorer Eric Larsen last week at its Times Square flagship location for the launch of his new book On Thin Ice. Larsen told the epic journey of his two-month hike to the North Pole in 2014, which is looking like it may be the last of its kind due to global warning and the region’s melting ice.
On the hike, Larsen struggled through rugged (to say the least) conditions using minimal supplies—a mere 320 pounds of total gear. In the store, he spoke about the need for reliable, cutting-edge technology and why he used a Citizen watch in his arctic explorations. “Precise timing in everything that we do in Arctic exploration is not only critical to our success, but to our survival. I chose Citizen Watch Eco-Drive technology because it harnesses the power of light, so we never need to worry about a watch battery running out in the middle of our journey!”
A year and a half later, and back in regular climates, Citizen sponsored Larsen’s book launch with a fascinating presentation and book signing.
In all pictures, Larsen is wearing the Citizen Eco-Drive Avion, a vintage-inspired timepiece in a stainless steel case using a solar-powered battery.