CHRISTIAN LOUBOUTIN AND TORY BURCH OPEN NEW STORES, DESPITE THE RETAIL AND LUXURY DOWN SPIRAL

In Retail News, What's New by Christine Galasso

Luxury accessory designers Christian Louboutin and Tory Burch are moving ahead with new stores openings this month in Miami and London, respectively, despite traditional retail’s demise and the lacking luxury segment. The two brands are taking decidedly different approaches as they face larger industry setbacks.

For his part, Christian Louboutin is planning to woo customers with limited-edition styles exclusive to the location. The store also gets personal by featuring elements such as Agate table tops, Florida Keystone, coral stone and white travertine accents from the designer’s own collection.

Beyond that, customers can expect the same luxe shopping experience to which they’ve become accustomed from Christian Louboutin. The space, which was designed in collaboration with 212Box Architecture, is inspired by the Palais de la Porte Dorée in Paris. The interior features double height ceilings, a mezzanine balcony and brisesoleil windows. Natural elements including soft bark walls of white and gold birch as well as pin cherry accents. And the mezzanine level is punctuated with three 8-foot-tall one-of-a-kind feather artworks in metal frames by Key West based artist Anne Schroeder.

A ground level will house the women’s footwear and handbag collections and a dedicated Beauté corner. A grand staircase connects to the second floor mezzanine level which houses the men’s collections.

Inside our new Regent Street store #ToryBurchLondon

A post shared by Tory Burch (@toryburch) on

With her company now approaching its tenth year, Tory Burch, the designer and visionary behind her namesake brand, put a lot of time and thought into what she wanted her latest store to represent. What she decided on was creating an environment centered around community.

“Experience is something I want to integrate into all our stores. I always wanted to make our shops a community, a place for people to go, where they could sit and read a book, have a beer. Our challenge is to create a community on Regent Street,” Burch explained to Business of Fashion.

The results were a two-story, 3,200 square foot space housed with Burch’s handbags, shoes, eyewear, accessories, clothing and housewares. Its look is gold-gilded, opulent and features sofas and coffee tables to support her idea of creating community.

Despite their varying retail approaches, the new Louboutin and Burch stores do have some commonalities. For one, VIP services will be available in both shops. Lots of thought went into designing both spaces and both are on-brand with their labels.

The most glaring similarity, however, is that both designers chose new, emerging locations. The new Louboutin store is in the center of Miami’s Design District, a hot part of town that was gentrified into the city’s art center in recent years. Tory Burch opened on Regent Street, an area always known for shopping but has undergone an overhaul with luxury American brands recently opening in droves.

While these new retail concepts seem on point, only time will truly tell how these stores will fare while others are packing it in and closing up shop.

 

 

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