Christian Louboutin Opens Expanded Madison Avenue Shop

In Marketing, What's New, Industry News by Accessories Staff

Christian Louboutin's newly expanded Madison Avenue store (Photo: Nick Rochowski)

Christian Louboutin’s newly expanded Madison Avenue store (Photo: Nick Rochowski)

New York—If only “Sex and the City” were still on TV, you can bet the girls would wind up at Christian Louboutin’s newly expanded boutique at 965-967 Madison Avenue. The merchandise covers an array from men’s and women’s shoes, bags and small leathergoods, as well as Christian Louboutin Beauté. The brand’s previous 4,400 sq. foot space has been re-designed and extended to almost double the size and encompasses two distinct spaces, inviting both men and women to fully experience the collections.

‘Loubiville’

Both the boutique and the facade of the building were designed by 212box Architecture in collaboration with Christian Louboutin and reflect the brand’s aesthetic. Located on the east side of the block, an instillation of laser-cut metal screens reflects wave-like patterns which vary according to the perspective and speed of the viewer, literally and figuratively mirroring the dynamism of New York City.

Christian Louboutin Madison Boutique Nick Rochowski image 3The left side of the boutique features the Christian Louboutin Women’s collections. Signature red carpets and arched niches, present the shoes like precious jewels, emphasizing the beauty and craftsmanship of each design. A glass display case for small leathergoods is placed next to a miniature ‘Loubiville’ cityscape structure designed to showcase the Beauté nail lacquers. Handbags are displayed against two curved walls with customized leather tiles inspired by Frank Lloyd Wright’s organic, sensuous buildings.

The Men’s Collection area is adjoined with the Women’s collection space through a vintage metal gate sourced by Christian Louboutin during his travels. Opposite the gates, a leather display wall features embroidered diamond shaped patterns that echo the techniques used to create several of the men’s shoes and bags. Diamond shaped mirrors accent the space.

(Photos: Nick Rochowski)

(Photos: Nick Rochowski)

The Christian Louboutin Madison Avenue boutique will carry seasonal collections as well as a small selection of exclusive product. For Spring/Summer 2016, exclusives include the Indiboot, a black leather peep-toe bootie with suede scroll-like applique and patent leather detailing and Lady Peep, a best-selling peep-toe style with an elegant platform in horizon python, a bold shade of red.

http://www.christianlouboutin.com

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