Los Angeles–Women’s footwear brand Chinese Laundry has announced a new partnership with SGFootwear, a division of SG Companies, a manufacturer, marketer and distributor of footwear nationwide.
This collaboration will introduce new categories in slippers, flip flops and a children’s collection, allowing Chinese Laundry to expand their brand portfolio and product offering.
“We are excited for this partnership and are looking forward to introducing these new lines to our consumers,” said Bob Goldman, CEO of Chinese Laundry. “Now that we have established our current divisions within the footwear industry, it was only natural to tap into these categories and reinforce our position as a leading brand offering quality and fashion at competitive price points.”
The line is broken down into three tiers: Chinese Laundry (retails: $28 to $42); CL by Laundry ($22 to $38); and Dirty Laundry ($24 to $40).
“SG Footwear and Chinese Laundry share the same goal in providing customers with fashionable, durable and high quality product. We are thrilled to be working together and look forward to begin distributing the new footwear lines,” said Bernard Leifer, President & CEO of SG Footwear.
Scheduled to launch in Fall 2015, Chinese Laundry will debut the slippers collection at FFANY on December 3-5, 2014. The flip flops and children’s collections are scheduled to launch Spring 2016.
All will be available for purchase at Chinese Laundry Boutiques, ChineseLaundry.com and select department stores.
About Chinese Laundry: Launched in 1981, Chinese Laundry is a trend fashion footwear brand for young women. From stylish daytime looks in innovative fabrics and leathers to evening collections in metallics and satins, Chinese Laundry provides a mix of styles and trends that are ideal for today’s fashion landscape.
About SG Companies: S.Goldberg was established in 1896 as a domestic manufacturer in Hackensack, NJ, which changed its corporate name to SGFootwear in 2002. SG Companies was recently formed as the parent company to SGFootwear, SG Messer Group, SGI Apparel Group and Rugged Shark. SGFootwear and SG Messer are licensed by high-profile brands including Dockers, IZOD, Perry Ellis, Signature and dENiZEN by Levi Strauss & Co., Panama Jack, Despicable Me – Minions Made, WWE, Marika, and National Breast Cancer Foundation to name a few. SGI Apparel provides apparel to the mass, mid-tier, and specialty markets. SGI Apparel is the exclusive Harley-Davidson licensee for children’s apparel and footwear domestically and internationally. In addition to Harley-Davidson, SGI Apparel holds rights to LEGO, LEGO Movie, LEGO Legends of Chima, LEGO Ninjago, Sega, Batman, Superman & Scooby Doo, WWE and others. For more information visit our website at www.thesgcompanies.com