Chico’s Gives Back to Local Children During “May is For Miracles” Campaign

In Marketing, What's New, Industry News by Accessories Staff

 Chico's brand is selling an exclusive, limited-edition Miracle Key necklace for $20

Chico’s brand is selling an exclusive, limited-edition Miracle Key necklace for $20

New York—Chico’s FAS, Inc., and its family of brands, including Chico’s, White House Black Market, Soma, and Boston Proper, announce the launch of its fourth “May is For Miracles” campaign, a multi-faceted program to raise funds for the 170 Children’s Miracle Network Hospitals (CMN Hospitals) across the United States and Canada.

Since 2011, Chico’s FAS, Inc. has raised more than $3 million for CMN Hospitals, and this year, Chico’s hopes to increase its contribution.

#SendaSmile Campaign

Beginning now, the Chico’s brand is selling an exclusive, limited-edition Miracle Key necklace and White House Black Market, an exclusive, limited-edition Creating Miracles necklace. Both necklaces will be sold in boutiques and online for $20, with $10 from the sale of each necklace benefiting local Children’s Miracle Network Hospitals. Also, Soma will donate $1 for every Embraceable Pajama separate (up to $20,000) and Boston Proper will donate 10% of the proceeds for any purchase from their Starburst Icon Collection (up to $10,000) to local Children’s Miracle Network Hospitals through the month of May. For the second year in a row, Chico’s FAS, Inc. will also serve as a presenting sponsor of CMN Hospitals’ Champions program.

In addition, from now through the end of May, customers can donate at any of the retailer’s 1,450+ boutiques nationwide, outlets and online, as well as through the 3rd annual interactive website and Facebook experience, Send A Smile. The goal of the year’s Send A Smile campaign is to raise $50,000 for local Children’s Miracle Network Hospitals and salute moms and caregivers. In partnership with HelloWorld, users can create their own virtual card through a customized, mobile-enabled microsite.

It’s completely free to create a card, and Chico’s FAS, Inc. will donate $1 to the Children’s Miracle Network Hospital of the user’s choice for every card created. If users get social and invite their friends to create a card too, Chico’s FAS, Inc. will donate an additional $1, combined up to $50,000. Users can access this fun, shareable experience on their mobile phone, tablet, or desktop through any of the brands’ Facebook pages.

“At Chico’s FAS, we deeply value the relationship we have built with Children’s Miracle Network Hospitals. Our associates and customers believe in the importance of creating a better future for children in the communities in which we live,” said David Dyer, Chico’s president/ceo. “CMN Hospitals touches the lives of more children than any other children’s charity, and gives each of us, and our loyal customers, a unique opportunity to give back and truly make a difference.”



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