Chico’s Expands White House|Black Market into Canada

In Marketing, What's New, Industry News by Accessories Staff

WHBMFort Myers, FL—Chico’s FAS Inc is expanding its White House Black Market’s (WH|BM) chain internationally for the first time, with a store opening in Canada later this month and other locations set to follow.

The White House Black Market brand, which began operations in 1985, sells private branded clothing for women and was acquired by Chico’s FAS in 2003.

“We believe Canada is a great first foray into the international arena for Chico’s FAS, as it represents a natural extension of our brands,” says CEO David Dyer. “From our robust customer file, we already know that there are a significant number of Chico’s FAS customers in Canada.”

The retailer currently operates 416 White House|Black Market boutiques and 52 outlets, and has a total of 1,427 stores across its Chico’s, White House | Black Market, Soma Intimates and Boston Proper brands.

“We could not be more thrilled to open our first international location in the greater Toronto area,” said Donna Noce, White House Black Market brand president. “As White House Black Market grows in Canada, we look forward to making the women of Canada Feel Beautiful.”


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