Charming Charlie Teams with SVS for Digital Gift Card Platform

In eCommerce, What's New, Industry News by Accessories Staff

charming-charlie-manchester-nhLeading women’s fashion accessories retailer Charming Charlie recently expanded its relationship with Stored Value Solutions (SVS) to offer eCommerce distribution of digital gift cards that will help fuel the company’s continuous growth. Charming Charlie originally associated with leading global stored value provider SVS in 2012 for gift card processing in their over 340 stores across the U.S.

Recently celebrating its 10th year in business, Charming Charlie focuses on building its brand profile through a consistent omnichannel shopping experience. As a natural progression in the existing stored value partnership, Charming Charlie chose the SVS eCommerce platform due to its demonstrated strength, diverse customization options for greater consumer personalization and reliable support to launch in time for peak season 2014.

Since introducing online access to digital eCards to complement the availability of physical cards, Charming Charlie gift cards purchased online during the winter holiday season grew by an exponential rate year over year.

Charming Charlie CIO John Hnanicek shared, “We have been extremely happy with SVS as our partner for all things stored value. Our new ability to offer gift cards online for purchase and redemption helps reduce overhead, increase visibility and overcome geographic limitations. The eCommerce implementation was flawless and the added functionality makes our customer experience effortless. We love the proactive guidance, strategic support and consultative approach that SVS provides.”

Notes Mark Schatz, SVS Managing Director and SVP, “Charming Charlie was a prime candidate for our eCommerce solution. They readily coordinated the input and support of their key departments including marketing, IT, finance, eComm and digital to ensure we could build a sophisticated, well-rounded program together that continually grows with the organization.”

About Stored Value Solutions (SVS)

Award-winning SVS is a global provider of gift cards and stored value solutions, managing successful gift card programs for top retail brands around the world. We support over 600 million card products in 50 countries and 26 currencies every year – with each card possessing the ability to influence consumer behavior and drive sales. Through 20 years of industry experience, our team has expertise in retail gift cards, promotional offers, consumer engagement strategies, eCommerce solutions and mobile interactivity. To learn more, visit

About Charming Charlie: Growing up in the jewelry business with an upbringing immersed in commerce, Charlie Chanaratsopon became focused on one day creating a retail establishment that catered to women who loved accessories. In 2004 he launched Charming Charlie – an innovative women’s fashion accessory company that provides high quality style and unrivaled value across its broad assortment of product in stores that are uniquely merchandised by color rather than category. What began as a retail space one floor below the family business in Houston, Texas, has since expanded to become a rapidly growing retail concept. Now celebrating ten years in business, today Charming Charlie has more than 340 stores across 42 states and has announced its foray into international territory in 2015. For more information, visit





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