Opening as many as 55 stores in the United States each year (the latest a flagship on Fifth Avenue and 39th Street), women’s accessories retailer Charming Charlie has taken that momentum internationally with two new retail stores at City Centre Mirdif and Ibn Battuta Mall in Dubai. The stores are operated by Apparel Group, Charming Charlie’s international licensing partner, which has further growth planned for the brand in Qatar this year.
Known for carrying a wide array of fashion accessories merchandised by color, the Charming Charlie stores in Dubai offer a full range of product including fashion jewelry, handbags, small leather goods, scarves, watches, sunglasses, a special occasion collection, and more. Each location showcases the brand’s newest retail concept with signature double doors in vibrant pink lacquer and a residential-style interior that mixes feminine, mid-century accents with luxe materials and whimsical details.
“Dubai is the quintessential shopping destination in the Middle East and an ideal location for worldwide visibility as Charming Charlie begins to evolve into a global lifestyle brand,” says Charlie Chanaratsopon, Founder and Chief Executive Officer of Charming Charlie. “Partnering with Apparel Group, a proven retailer with a strong track record and invaluable expertise, enables us to provide a localized experience for our consumers as well as accelerate our growth in the region.”
“Brand expansion has always been a key factor in Apparel Group’s growth strategy and we’re excited to be launching our new partnership with Charming Charlie in the Gulf region,” says Nilesh Ved, Chairman of Apparel Group. “We believe that there is strong demand across the Middle East for Charming Charlie’s chic, effortless style, incredible value and fun shopping experience.”