Charming Charlie Expands into the Philippines

In Reports, What's New by Accessories Staff

Houston, Texas–Rapidly expanding accessories retailer Charming Charlie, known for merchandising the entire store by color, is bringing a bit of color to the Philippines as well.

With more than 350 retail stores in the U.S., Canada and the United Arab Emirates, Charming Charlie’s newest location in the Philippines is at Bonifacio High Street Central Square. In the Philippines, Charming Charlie is exclusively distributed by Stores Specialists, Inc., a member of SSI Group, Inc., which has further growth planned for the brand in Cebu and Manila next year.

“The Philippines is a fast growing territory with an increasing population of young adults and proven track record for American brands so entering Southeast Asia following our Middle East expansion made perfect sense for the brand,” said Charlie Chanaratsopon, Founder and Chief Executive Officer of Charming Charlie. “SSI Group is the premier partner in the Philippines and we believe their local expertise will allow us to bring our incredible value and fun shopping experience to customers throughout the region.

Charming Charlie opened a New York flagship on Fifth Avenue this year, its first location in New York.


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