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KERING EYEWEAR AND MAISON CARTIER ENTER EYEWEAR AGREEMENT

In Industry News, What's New by Christine GalassoLeave a Comment

In a move that could turn out to shake up the luxury eyewear industry, Kering Eyewear has entered an agreement to develop, manufacture and distribute Maison Cartier eyewear. The deal includes Compagnie Financière Richemont, Cartier’s owner, acquiring a minority stake of 30% of Kering Eyewear and integrating Cartier’s manufacturing facilities in …

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RAY-BAN CELEBRATES 80TH ANNIVERSARY WITH NEW STEVEN KLEIN CAMPAIGN

In Marketing, What's New by Christine GalassoLeave a Comment

Ray-Ban is celebrating its 80th anniversary and to mark the occasion, the iconic eyewear brand tapped photographer Steven Klein, illustrious in his own right, to shoot its new 2017 campaign featuring Ray-Ban’s classic sunglass shapes with a new spin. “The campaign is about diversity and individualism,” said Klein in a press statement. …