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BON-TON EXPANDS “CLOSE TO HOME” SHOPS OF LOCAL DESIGNERS; ROLLS OUT ONLINE SOURCING FAIR

In Industry News, Marketing, What's New by Lauren Parker, Accessories MagazineLeave a Comment

Bon-Ton Stores is keepin’ it local. The company, which operates Bon-Ton, Bergner’s, Boston Store, Carson’s, Elder-Beerman, Herberger’s and Younkers stores, is expanding its “Close to Home” initiative by adding in-store shops to at least 100 stores this year after a successful launch in 45 stores in fall 2016. Bon-Ton aims …

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ADIDAS BY STELLA MCCARTNEY DROPS ITS NEWEST CAMPAIGN STARRING CARMEN JORDA

In Marketing, What's New by Christine GalassoLeave a Comment

Adidas by Stella McCartney has a new face: Carmen Jorda, a world reknown F1 development driver whose dynamic and fast-paced lifestyle fits in with the brand’s groundbreaking DNA. When the sneaker and fashion brands first teamed up six years ago, way ahead of the athleisure trend, combining style with technologically-advanced sportswear …

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MACY’S TEAMS UP WITH DREAMWORKS AND GETS TROLLIFIED

In Marketing, Retail News, What's New by Accessories StaffLeave a Comment

Macy’s is joining DreamWorks as they take us on a music-filled, heart and hair raising adventure in the new film Trolls this fall. The retailer is getting fully “trollified” with exclusive troll-inspired merchandise and promotional efforts, including themed helium balloons at the 90th Anniversary Macy’s Thanksgiving Day Parade. Kicked off at a Macy’s Presents …

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Saks Elevates Online Retail via Live Chat, Social Media

In eCommerce, Industry News, Marketing, Reports, What's New by Accessories StaffLeave a Comment

In a very digitalized age, retail companies like Hudson’s Bay are continuously finding ways to integrate online shopping into their consumers’ everyday life. Just recently, the group announced that it is now heightening its e-retail operations for one of its biggest ventures, Saks Fifth Avenue. Through this endeavor, Saks executives …