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MACY’S TEAMS UP WITH DREAMWORKS AND GETS TROLLIFIED

In Marketing, Retail News, What's New by Accessories StaffLeave a Comment

Macy’s is joining DreamWorks as they take us on a music-filled, heart and hair raising adventure in the new film Trolls this fall. The retailer is getting fully “trollified” with exclusive troll-inspired merchandise and promotional efforts, including themed helium balloons at the 90th Anniversary Macy’s Thanksgiving Day Parade. Kicked off at a Macy’s Presents …

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Saks Elevates Online Retail via Live Chat, Social Media

In eCommerce, Industry News, Marketing, Reports, What's New by Accessories StaffLeave a Comment

In a very digitalized age, retail companies like Hudson’s Bay are continuously finding ways to integrate online shopping into their consumers’ everyday life. Just recently, the group announced that it is now heightening its e-retail operations for one of its biggest ventures, Saks Fifth Avenue. Through this endeavor, Saks executives …

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Macy’s Teams Up with AwesomenessTV for New Gen Z Brand

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New York– Macy’s has partnered with AwesomenessTV to debut In Awe of You, a lifestyle brand aimed at the Gen Z (AKA “Post-Millennials” or “Plurals”) ingénue. The line features coquettish dresses, trendy clutches and other whimsical accessories such as nail decals, mobile chargers and temporary tattoos. Hitting stores this month, …

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Celebrities to Raise Awareness Of Heart Disease In Women at Go Red For Women 2016 Fashion Show

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New York—It’s become a semi-annual event, a highlight of New York Fashion Week. The American Heart Association announced Thursday that the Go Red For Women Red Dress Collection 2016 presented by Macy’s will return to New York Fashion Week at Skylight at Moynihan Station on Thursday, February 11. The fashion …

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Etsy Shop Opens in Re-Designed Macy’s Herald Square Basement

In Industry News, Marketing, What's New by Jeff PrineLeave a Comment

New York—It wasn’t so many years ago that traditional bricks and mortar retailers were worrying about the prospect that websites promoting emerging designers would take away business, especially twenty-somethings. A lot has changed. For example, today Etsy, the peer-to-peer e-commerce website focused on handmade or vintage items, opened the first …

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Visionworks Focuses on Younger Generations with Project Runway Junior Sponsorship

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San Antonio, TX—The ever-popular “Project Runway” has had its share of sponsorship and tie ins with the fashion industry. Now, its spin-off “Project Runway Junior” is getting the same treatment. Visionworks, a national eyewear retailer with 700 locations, is partnering with Lifetime’s “ “Project Runway Junior.” For the two-part season …

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Belk Searches for Designers in 4th Annual Southern Designer Showcase

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Charlotte–Fashion designers who have a deep connection to the South and want to showcase Modern. Southern. Style. can have their clothes and accessories sold at Belk and on belk.com in spring 2017 if they’re selected as winners in Belk’s fourth annual Southern Designer Showcase. Charlotte-based Belk is seeking Southern designers …