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RAY-BAN CELEBRATES 80TH ANNIVERSARY WITH NEW STEVEN KLEIN CAMPAIGN

In Marketing, What's New by Christine GalassoLeave a Comment

Ray-Ban is celebrating its 80th anniversary and to mark the occasion, the iconic eyewear brand tapped photographer Steven Klein, illustrious in his own right, to shoot its new 2017 campaign featuring Ray-Ban’s classic sunglass shapes with a new spin. “The campaign is about diversity and individualism,” said Klein in a press statement. …

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WHAT ATTRACTS THE ELUSIVE MILLENNIAL SHOPPER?

In Marketing, What's New by Christine GalassoLeave a Comment

From their obsession with taking selfies to their kale addiction, millennials remain an enigma to traditional retailers. So, how are they supposed to attract that key demographic? eMarketer recently released some eye-opening information about millennial consumer behavior, revealing exactly what millennials are looking for when it comes to shopping. Below, some key …

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WHAT DO CONSUMERS WANT? TECHNOLOGY, SAYS INT. COUNCIL OF SHOPPING CENTERS

In Marketing, Retail News, What's New by Christine GalassoLeave a Comment

What do consumers want out of their shopping experiences? More technology, a resounding answer found by International Council of Shopping Centers’ (ICSC) new study released this week. As it turns out, consumers welcome technology that provides access and ease to the shopping experience, a demand found across all ages. They …

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BON-TON EXPANDS “CLOSE TO HOME” SHOPS OF LOCAL DESIGNERS; ROLLS OUT ONLINE SOURCING FAIR

In Industry News, Marketing, What's New by Lauren Parker, Accessories MagazineLeave a Comment

Bon-Ton Stores is keepin’ it local. The company, which operates Bon-Ton, Bergner’s, Boston Store, Carson’s, Elder-Beerman, Herberger’s and Younkers stores, is expanding its “Close to Home” initiative by adding in-store shops to at least 100 stores this year after a successful launch in 45 stores in fall 2016. Bon-Ton aims …

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ADIDAS BY STELLA MCCARTNEY DROPS ITS NEWEST CAMPAIGN STARRING CARMEN JORDA

In Marketing, What's New by Christine GalassoLeave a Comment

Adidas by Stella McCartney has a new face: Carmen Jorda, a world reknown F1 development driver whose dynamic and fast-paced lifestyle fits in with the brand’s groundbreaking DNA. When the sneaker and fashion brands first teamed up six years ago, way ahead of the athleisure trend, combining style with technologically-advanced sportswear …

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MACY’S TEAMS UP WITH DREAMWORKS AND GETS TROLLIFIED

In Marketing, Retail News, What's New by Accessories StaffLeave a Comment

Macy’s is joining DreamWorks as they take us on a music-filled, heart and hair raising adventure in the new film Trolls this fall. The retailer is getting fully “trollified” with exclusive troll-inspired merchandise and promotional efforts, including themed helium balloons at the 90th Anniversary Macy’s Thanksgiving Day Parade. Kicked off at a Macy’s Presents …