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RAY-BAN CELEBRATES 80TH ANNIVERSARY WITH NEW STEVEN KLEIN CAMPAIGN

In Marketing, What's New by Christine GalassoLeave a Comment

Ray-Ban is celebrating its 80th anniversary and to mark the occasion, the iconic eyewear brand tapped photographer Steven Klein, illustrious in his own right, to shoot its new 2017 campaign featuring Ray-Ban’s classic sunglass shapes with a new spin. “The campaign is about diversity and individualism,” said Klein in a press statement. …

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WHAT ATTRACTS THE ELUSIVE MILLENNIAL SHOPPER?

In Marketing, What's New by Christine GalassoLeave a Comment

From their obsession with taking selfies to their kale addiction, millennials remain an enigma to traditional retailers. So, how are they supposed to attract that key demographic? eMarketer recently released some eye-opening information about millennial consumer behavior, revealing exactly what millennials are looking for when it comes to shopping. Below, some key …

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WHAT DO CONSUMERS WANT? TECHNOLOGY, SAYS INT. COUNCIL OF SHOPPING CENTERS

In Marketing, Retail News, What's New by Christine GalassoLeave a Comment

What do consumers want out of their shopping experiences? More technology, a resounding answer found by International Council of Shopping Centers’ (ICSC) new study released this week. As it turns out, consumers welcome technology that provides access and ease to the shopping experience, a demand found across all ages. They …

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NRF AND OBJECT MANAGEMENT GROUP PARTNER ON RETAIL TECHNOLOGY

In Industry News, Retail News, What's New by Christine GalassoLeave a Comment

The National Retail Federation (NRF) and Object Management Group (OMG) have announced their new partnership that allows for OMG to manage a portion of the functions previously performed by NRF’s Association for Retail Technology Standards division. Under the partnership, OMG will assume responsibility for the following standards: • Retail Data …