View Post

EXPERT OPINION: THE MACY’S 100 AND ITS COLLATERAL DAMAGE

In Industry Experts, Industry News, People, What's New by Accessories StaffLeave a Comment

Industry Experts

Pamela N. Danziger is an internationally recognized expert specializing in consumer insights for marketers targeting the affluent consumer.  She is president of Unity Marketing, a marketing consulting firm she founded in 1992. In a recent blog post, Danziger  projects some of the potential affects of the recently announced Macy’s closings.   Following …

View Post

OMNICHANNEL OPTIONS FOR BOUTIQUES, EVEN IF THEY DON’T HAVE A WEBSITE

In Industry News, What's New by Lauren ParkerLeave a Comment

Even the most die-hard brick-and-mortar fashion boutiques understand the benefit of selling online in today’s digital age. But not every retailer has the money, time, manpower or even technological know-how to run an e-commerce business. Luckily, digital retail platforms like Shoptiques and Farfetch do the work for them—marketing and selling …

View Post

BOOK: “SHOPS THAT POP: 7 STEPS TO EXTRAORDINARY RETAIL SUCCESS”

In Industry News, What's New by Lauren ParkerLeave a Comment

To all the “Davids” out there battling the retail “Goliaths”, here is some expert assistance. In the recently released book Shops that POP!: 7 Steps to Extraordinary Retail Success, speaker, author and market researcher Pamela N. Danziger teams up with market researcher/analyst Jennifer Patterson Lorenzetti to offer retail success tips. …

View Post

DECKERS RELAUNCHES KOOLABURRA AS UGG’S ‘MORE AFFORDABLE’ SISTER LABEL

In Industry News, What's New by Accessories StaffLeave a Comment

Ladies and gentlemen, meet Ugg’s “little sister”: Koolaburra. The Santa Barbara-based footwear label, which was acquired by Deckers Brands more than a year ago, is now being re-positioned as Ugg’s “more affordable” sister brand, where everything will be under $100. “In terms of positioning, Ugg is a premium brand that’s sitting …