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MARSHAL COHEN’S NPD BLOG: NEW RULES FOR BACK-TO-SCHOOL

In Industry Experts, Industry News, What's New by Accessories StaffLeave a Comment

Industry Experts

As part of our ongoing Industry Experts column, we are reprinting a blog posting from Marshal Cohen, Chief Industry Analyst for NPD Group. The original post ran here.  Another school year is here and that means shopping for everything from pencils and pants, to comforters and coffeemakers. One-third of consumers …

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EXPERT OPINION: THE MACY’S 100 AND ITS COLLATERAL DAMAGE

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Industry Experts

Pamela N. Danziger is an internationally recognized expert specializing in consumer insights for marketers targeting the affluent consumer.  She is president of Unity Marketing, a marketing consulting firm she founded in 1992. In a recent blog post, Danziger  projects some of the potential affects of the recently announced Macy’s closings.   Following …

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10 TIPS FOR A SUCCESSFUL TRADE SHOW FOLLOW-UP CAMPAIGN

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Industry Experts

A lot of brands always consider trade shows as a means of catapulting their businesses into something greater. After all, these events allow entrepreneurs to interact with buyers and press, which can hopefully translate into lucrative deals and good exposure in their respective industries. But what happens after the trade show …

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E-COMMERCE TIPS FROM THE MAGENTO LIVE CONFERENCE

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Industry Experts

Magento, the ecommerce platform used by over 200,000 online stores, held its fifth annual Magento Live conference in London last week. Over the course of two days, e-tail experts attended networking events, breakout sessions and panel discussions focused on the future of online commerce. Topics included some that the industry …

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Expert Opinion: A Supply Chain Built to Handle Disruption

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Industry Experts

As part of Accessories’ ongoing Industry Experts columns, Sara Mayes CEO and President FASA/Fashion Accessories Shippers Association is providing an inside look into supply chains and how they should handle disruptions. Mayes is a graduate of Queens College of the City University of New York.  She has been involved in …

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WJA Expert Panel: How to Up Your Instagram Game

In Industry Experts, Industry News, What's New by Lauren ParkerLeave a Comment

Industry Experts

WJA—The Women’s Jewelry Association New York Metro Chapter—recently held an Instagram University Panel, educating jewelry brands about how to maximize their Instagram presence. Some excerpts from the panel, moderated by Peggy Jo Donahue. Clockwise from top left: Natalie Bos Betteridge (@jewelsdujour), Molly Clarke (@rockthatgem and @ringliaison), Liz Kantner (@liz_kantner)   …

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Expert: RILA and TPM Events Shape Issues Affecting the Supply Chain

In Industry Experts, Industry News, What's New by Accessories StaffLeave a Comment

Industry Experts

As part of Accessories’ ongoing Industry Experts column, Sara Mayes CEO and President FASA/Fashion Accessories Shippers Association is providing an inside look into what is ahead in shipping for 2016. Mayes is a graduate of Queens College of the City University of New York.  She has been involved in international …

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Expert: 2016 Digital Marketing Trends for Local Businesses

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Industry Experts

As part of Accessories’ ongoing Industry Experts column, Eric Shanfelt, Founder and CEO of Local Marketing Institute, discusses 2016’s most important digital marketing trends as they pertain to local businesses. Shanfelt has over 20 years of experience in digital marketing with multiple B2B and consumer media companies. He also has …

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Talking Handbags with Handbag Designer 101’s Emily Blumenthal

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Industry Experts

As Handbag Designer 101 gears up for its 10th Annual Independent Handbag Designer Awards (winners are announced June 15th), we caught up with Handbag Designer 101 founder Emily Blumenthal to talk handbags, the awards, and her growing e-commerce site handbagdesigner101.com. What has changed since you launched your first Independent Handbag …

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Expert: Align Frieght Portfolio to Meet Your Business Requirements

In Industry Experts, What's New by Sara MayesLeave a Comment

Industry Experts

As part of Accessories’ ongoing Industry Experts columns, Sara Mayes CEO and President FASA/Fashion Accessories Shippers Association is providing an inside look at shipping and frieght issues facing the accessories industry. Mayes is a graduate of Queens College of the City University of New York.  She has been involved in …

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Expert: 7 Pinterest, Instagram Tips for Local Businesses

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Industry Experts

As part of its ongoing series of Industry Experts columns, Accessories magazine introduces Heather, the Managing Editor for Local Marketing Institute. Local Marketing Institute provides tips and training or local search, email, social media, online advertising and more–specifically for local businesses. Their mission is to help you use digital marketing …