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Don’t Miss “Compelling Curation: The Art of Storytelling” Presentation

In Industry Experts, What's New by Lauren Parker, Accessories MagazineLeave a Comment

Industry Experts

What does it take to tell a good story at retail? What’s the secret to curating the right mix of merchandise, special events and marketing to stay on message? Join Rachel Shechtman, Founder of retail concept shop STORY, as she explains her secrets of effective storytelling at AccessoriesTheShow, Javits Center, …

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2017 Retail Predictions: From Marshal Cohen, NPD Group

In Industry Experts, Industry News, What's New by Lauren Parker, Accessories MagazineLeave a Comment

Industry Experts

What will 2017 bring to the retail industry? Accessories caught up with Marshal Cohen, Chief Industry Analyst, The NPD Group, Inc., who puts the past data, current thoughts and future projections into his crystal ball for us. Here, some notes from our chat. Are you optimistic for women’s accessories in …

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MARSHAL COHEN’S NPD BLOG: STORES SAVED BLACK FRIDAY WEEKEND

In Industry Experts, Industry News, What's New by Marshal CohenLeave a Comment

Industry Experts

As part of our ongoing Industry Experts column, we are reprinting a blog posting from Marshal Cohen, Chief Industry Analyst for NPD Group. The original post ran here.  That’s right. Despite the surge of online and Thanksgiving Day  in-store sales, combined with the less-than-stellar Friday  in-store sales, retailers got the …

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MARSHAL COHEN’S NPD BLOG: NEW RULES FOR BACK-TO-SCHOOL

In Industry Experts, Industry News, What's New by Accessories StaffLeave a Comment

Industry Experts

As part of our ongoing Industry Experts column, we are reprinting a blog posting from Marshal Cohen, Chief Industry Analyst for NPD Group. The original post ran here.  Another school year is here and that means shopping for everything from pencils and pants, to comforters and coffeemakers. One-third of consumers …

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EXPERT OPINION: THE MACY’S 100 AND ITS COLLATERAL DAMAGE

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Industry Experts

Pamela N. Danziger is an internationally recognized expert specializing in consumer insights for marketers targeting the affluent consumer.  She is president of Unity Marketing, a marketing consulting firm she founded in 1992. In a recent blog post, Danziger  projects some of the potential affects of the recently announced Macy’s closings.   Following …

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10 TIPS FOR A SUCCESSFUL TRADE SHOW FOLLOW-UP CAMPAIGN

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Industry Experts

A lot of brands always consider trade shows as a means of catapulting their businesses into something greater. After all, these events allow entrepreneurs to interact with buyers and press, which can hopefully translate into lucrative deals and good exposure in their respective industries. But what happens after the trade show …

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E-COMMERCE TIPS FROM THE MAGENTO LIVE CONFERENCE

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Industry Experts

Magento, the ecommerce platform used by over 200,000 online stores, held its fifth annual Magento Live conference in London last week. Over the course of two days, e-tail experts attended networking events, breakout sessions and panel discussions focused on the future of online commerce. Topics included some that the industry …