How Can Retailers Improve Their Mobile App Experience?

In The Daily Scoop by Lauren Parker, Accessories Magazine

It’s been 10 years since Apple and Google launched their respective app stores. There are millions of apps available for download and they account for the majority of our smartphone use. But only a handful of them. Earlier this year, App Annie found that the average person only uses about 10 apps per day. Social media and entertainment are featured heavily in those 10; retail apps, less so. Amazon (No. 12) is the lone retailer in the top 20 on the iOS Store’s Top Charts. Only two others—Starbucks (No. 30) and Target (No. 31)—crack the top 40, even as people are making more mobile purchases than ever before. Why? Read more at Clickz

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