How Cadillac is Redefining the Fashion Week Sponsorship

In The Daily Scoop by Accessories Staff

Cadillac is furthering its commitment to the fashion industry with its announcement that it has provided grants to seven menswear designers showing at NYFW: Men’s. The grants — an unknown sum that will go directly toward each brand’s runway show this week — are the latest in a string of moves Cadillac has made outside the fashion week sponsor norm since it hopped on board in 2015. Read more at Glossy.

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