C Wonder to Launch on QVC

In What's New, Industry News by Lauren Parker

C WonderQVC just got a little more wonderful. The lifestyle brand C. Wonder is scheduled to launch on Thursday, March 3 at 11AM (ET) with an exclusive collection of women’s clothing, accessories and jewelry, all created especially for QVC, the world’s leading video and ecommerce retailer.

The original C. Wonder closed all its retail stores last year after a highly public legal spat between owner Chris Burch and ex wife Tory Burch. C. Wonder was later acquired by Xcel Brands Inc.

In C. Wonder’s new incarnation, lifestyle expert, fashion stylist to the stars and panelist on E! show Fashion Police, Brad Goreski lends his expertise as Creative Director for the brand.

The C. Wonder collection, inspired by the exploration of global travel, possesses a “sophisticated preppy-chic aesthetic embodied with a modern worldly spirit. Apparel, bags, belts, shoes, scarves and jewelry – all of which feature luxurious details such as tassels, bright colors, bohemian prints and patterns and more.” Retails range from $26 to $236,

“C. Wonder was celebrated for its design aesthetic of easy and covetable on-trend pieces that are iconic yet fashionable,” said Rachel Ungaro, Vice President, Fashion and Beauty Merchandising, QVC. “We are excited to bring this beloved brand to QVC and provide shoppers with an opportunity to discover C. Wonder. Brad’s fashion and lifestyle expertise will shine through as he showcases the collection and shares styling tips on how to incorporate the products into an everyday wardrobe.”

As C. Wonder arrives on QVC, the brand mirrors the excitement and whimsy of the former retail store experience.

“I can’t wait to share my fashion knowledge and bring this renowned brand to QVC,” said Goreski. “I’m thrilled to have the opportunity to showcase a new C. Wonder collection to loyal customers, while introducing the beautiful product to those new to the brand.”

Tune in to “C. Wonder – Fashion & Accessories” on March 3 at 11AM (ET) for a firsthand look at the collection as Brad offers styling tips and tricks. Beginning March 3, the full collection is scheduled to be available through QVC.com, the QVC apps or by phone.

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