Bulgari Premieres its Rossellini Bag

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Bulgari Premieres its Rossellini Bag

London—Bulgari unveiled today its latest “it” handbag, named for actress/model Isabella Rossellini, who collaborated with the brand’s designers on the collection.

“We are extremely pleased with this wonderful collaboration with Isabella Rossellini,” says Francesco Trapani, ceo of the Bulgari Group. “The bag gracefully expresses the essence of Isabella’s impeccable elegance. Sensitive, intelligent and blessed with an innate creative flair, she embodies the feminine ideal that has always inspired Bulgari’s creations.”

The actress, whose mother film star Ingrid Bergman was a fan of Bulgari jewelry, has a longstanding connection to Bulgari which was founded in Italy, homeland to her father, Roberto Rossellini.

While Rossellini herself has frequently worn Bulgari jewelry at public appearances, she has worked with the brand previously. In 2009, as part of the celebration of the company’s 125th anniversary, she was one of the stars who appeared a photo shoot in honor of the partnership between Bulgari and Save the Children. The silver ring Rossellini wore was created by Bulgari to raise funds for the humanitarian project “Rewrite the Future.”

Shopped Bulgari with Her Mother, Ingrid Bergman

“My connection with Bulgari dates back to when I was a child and I’d accompany my mother to the historic shop in Via Condotti in Rome,” Rossellini says. “She loved Bulgari jewels, I remember the ones she bought very clearly. Still today, when I’m traveling and I come across a Bulgari store, I feel a pleasant sense of familiarity that makes me feel close to the beauty and subtlety of Italian culture, of my own roots.”

The “Rossellini” bag is available in several variations including a crinkled black patent leather, brown chevron canvas, chocolate colored leather and a zebra inspired pony skin. The bag’s fabric lining uses the snail motif inspired by Rossellini’s own illustrations used in “Green Porno” her series of film shorts that take a sometime irreverent look at mating rituals in the animal kingdom. One of the signature touches of the bag will be its twist lock closure which comes in amethyst, tiger’s eye, aventurine and enamel.

The “Rossellini” handbag will be available in all Bulgari stores starting this month. Retail price range: $1,700 to $2,600.

The Rossellini is the latest introduction in what Bulgari has promises will be expanded offerings in leathergoods. This fall, the brand plans to introduce its revamped leathergoods collection designed in collaboration with Matthew Williamson.

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