Britney Spears

Britney Spears Launches Lifestyle Collection with Epic Rights

In What's New, Industry News by Lauren Parker, Accessories Magazine

Britney Spears

Britney Spears at the 29th Annual GLAAD Media Awards. REX/Shutterstock

Britney Spears has done it again.

The multi-platinum, Grammy Award-winning pop star has teamed up with global brand management and licensing company Epic Rights to launch a line of fashion and lifestyle products. The resulting collection will “reflect her personal sense of style, lifestyle, artistry, and creativity.”

“We see this new lifestyle collection as Britney’s next step in connecting with her legions of loyal fans around the globe,” added Larry Rudolph, who manages Britney Spears.  “Sharing her style and fashion sense through products she has developed is a testament to her authenticity as well as her commitment to and appreciation of the fans that have made it all possible.”

“Britney continues to be one of the biggest pop stars in the world with numerous multi-platinum records and awards over the past 20 years. As a passionate artist, successful businesswoman and devoted mother, her strive for excellence is unparalleled,” added Dell Furano, CEO of Epic Rights.

Spears’ personal involvement in all aspects of the collection will ensure authenticity across fashion apparel, hair care, accessories, exercise and electronics. The anticipated retail launch for the Britney Spears Lifestyle program is Spring 2019. Spears has already had huge success with her fragrances, now available in 85 countries.

Epic Rights will also manage Spears’ e-commerce initiatives including Amazon.

Spears’ star will continue to shine building up to the launch, as she recently announced her tour across the U.S. and Europe, following her record-breaking, four-year headlining residency, “Britney: Piece of Me,” at The AXIS at Planet Hollywood Resort & Casino.  As the first contemporary superstar resident in the city, and with over 250 shows, the sold-out record-setting residency generated over $140 million gross revenue and sold nearly 1 million tickets.  Spears’ tour kicks off on July 12 in National Harbor, MD and concludes on Aug. 24 in London.

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