Brighton’s Power of Pink Campaign Is Making a Difference Through Supporting Breast Cancer Charities

In What's New, Industry News by Accessories Staff

10425061_774973955898511_6697861305100608531_nLos Angeles–Once again, Brighton has pledged its support of breast cancer charities nationwide with its 12th Annual Power of Pink program. To date, through the sale of its exclusive Power of Pink bracelets, the company has donated more than $5.3 million to more than 300 breast cancer organizations across the nation.

For the first time ever, Brighton will offer two limited edition bracelets, available from Sept. 26 through Oct. 31, or while supplies last. For every bracelet purchased, Brighton, along with its specialty stores, will contribute much needed dollars to breast cancer charities.


The 2014 Power of Pink Bracelet is fashioned after Brighton’s recently launched Your True Color Joyful Collection and features a Power of Pink commemorative ribbon crafted of bezel-set Swarovski crystal on a brilliantly pink pear-shaped stone. For each $60 bracelet purchased, Brighton will donate $5 to a breast cancer charity. All of the company’s 190 Brighton stores will match this donation, and the company is encouraging its more than 700 participating specialty stores to do the same, bringing the total donation to $10 per bracelet.

Additionally, the company is offering its first customizable charm bracelet for the Power of Pink. The Coachella leather bracelet allows customers to create a one-of-a-kind gift for a loved one by adding Brighton charms and beads. With the purchase of this $43 bracelet, Brighton has pledged to donate $4. This amount will be matched by its 190 Brighton stores, and participating specialty stores are encouraged to do the same, bringing the total donation to $8 per bracelet.

Brighton’s founder and owner, Jerry Kohl, explains how, with these bracelets, “Each one of us can make a difference. By joining together, we can create change. That is how we will win the fight to end this disease.”

With more than 300 fundraising events scheduled in stores throughout the country during the first weekend of October, Brighton’s intention is to set off a chain reaction of donations to breast cancer organizations. The hope is that it doesn’t end with these events, but continues to spread an awareness that results in many individuals giving donations to organizations working towards finding a cure.

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