Once Again, Brighton Collects Shoes in Fight to End Poverty

In What's New, Industry News by Accessories Staff

brightonCity of Industry, CA—In its fifth campaign to aid in the fight against global poverty, Brighton Collectibles has launched a shoe drive asking consumers to donate their gently used footwear at a participating Brighton retailer and receive a credit of $25 for a new pair of Brighton shoes or $10 for a new pair of flip flops through May 3.

This year, the company hopes to donate 80,000 pairs of shoes.

To Benefit Soles4Souls

The shoes that Brighton Collectibles donates will be delivered to Soles4Souls, an international anti-poverty social enterprise, a term used to describe not-for-profit charities that use proven business practices to create social good. Soles4Souls monetizes used shoes and clothing to create sustainable jobs and fund direct relief efforts, including distribution of new shoes and clothing. Founded in 2007, Soles4Souls has distributed more than 25 million shoes around the world.

“Our Brighton Collectibles partners are excited to support Soles4Souls once again,” said Robin Boyd, Brighton’s director of Operations. “This will be our fifth campaign collecting shoes for Soles4Souls, in which we’ve collected over 140,000 pairs of shoes. We believe in Soles4Souls’ mission of providing shoes to people in need and look forward to making a difference in their lives.”

Soles4Souls will convert every used pair of shoes collected into a value-added social currency to achieve positive change, both humanitarian and economic. Most of the reusable shoes will be distributed to micro-enterprise programs that create jobs in Haiti and other poor areas. The resulting revenue will help fund the free distribution of new shoes and clothing in the United States and overseas.

The connection between poverty and shoes is especially well-documented. The World Bank estimates that approximately 400 million children worldwide – more than the entire U.S. population–live in pronounced poverty. Millions of these children will grow up never having had a pair of shoes, resulting in significant ramifications for their health and well-being. Lacking proper footwear, countless children will not be able or permitted to attend school. And tens of millions of these poverty-stricken, barefoot boys and girls will be infected with soil-transmitted parasitic diseases like hookworm, causing lasting suffering and lifelong debilitation.

“The simple truth is that our partners and our customers will be taking a step to making the world a better place for all of us. And they’re doing this simply by cleaning out their closets and donating a pair of shoes,” said Robin.

Based in Nashville, Tennessee, Soles4Souls holds a four-star rating with Charity Navigator. www.giveshoes.org





Easter to Shake Off Winter Blues at Retail?
Best Global Brands 2014 Edition Is Here