The Kentucky Derby is known just as much for its preppy style, over-the-top hats and Mint Juleps as it is for its winning horses. This year, was no exception.
On Saturday, the equestrian crowd, including tons of celebrities, turned out at Churchill Downs in Louisville, KY decked to the nines to see race horse Always Dreaming take the crown. But beforehand, they walked the red carpet presented by luxury Swiss watch brand Longines.
The year also marked the seventh year fashion and accessory brand Vineyard Vines served as the day’s Official Style of the Kentucky Derby, lending its prepster look to the event.
An official partner since 2011, Vineyard Vines has become synonymous with the Kentucky Derby experience, with fans throughout the country celebrating The Derby, dressed in its wares. The day also came on the heels of the company’s announcement that it recently inked a five-year contract extension to retain its title through 2021.
“The Kentucky Derby is such an iconic sporting institution,” said Shep Murray, Vineyard Vines CEO & co-founder. “We couldn’t be more excited to be part of an event that combines fashion, fun and sport. The Kentucky Derby is truly an Every Day Should Feel This Good experience!”
Looking ahead to the partnership, Vineyard Vines will continue to activate at The Derby with their “Whalestock” concert, retail pop-up shops throughout the track and a collection of Derby-inspired apparel for men, women and children.
New to the partnership this year was a branded Vineyard Vines section at the first turn, complete with a fully branded experience and 3,500 seats.