BRANDS FAILING IN TIMELY RESPONSE TO CUSTOMERS ON SOCIAL MEDIA

In The Daily Scoop by Accessories Staff

Brands want engagement with their customers, and social media creates that direct bridge. However, according to the Sprout Index, while the number of social messages needing a response from a brand has increased by 18% over the past year, brands reply to just 11% of people. Read more at MediaPost

 

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