In the recently released book Shops that POP!: 7 Steps to Extraordinary Retail Success, speaker, author and market researcher Pamela N. Danziger teams up with market researcher/analyst Jennifer Patterson Lorenzetti to offer retail success tips. Read how 17 of the nation’s best specialty retailers made their stores “pop” and how those tips can be appropriated into your store.
“Main Street U.S.A. is where over 3 million small specialty retailers nationwide call home,’ says Danziger. “Much of their individual success – or failure – depends upon Main Streets and the businesses that line their streets to attract customers and invite them to the unique, special experiences that their Main Street has to offer. So businesses band together to form local Main Street associations, attend Chamber of Commerce events, join national groups like Main Street America™ and participate in American Express Small Business Saturday to give a bump to after Thanksgiving sales. But ultimately the revival of the local Main Street rests on the local shop-keepers and businesses working 365-days per year to attract shoppers.
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