Bon-Ton Stores to Launch Annual Charge Against Breast Cancer

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Bon-Ton-robe.previewMilwaukee, WI—The Bon-Ton Stores, Inc. which operates Bon-Ton, Boston Store, Bergner’s, Carson’s, Elder-Beerman, Herberger’s and Younkers stores, will kick off its annual trademarked program, Charge Against Breast Cancer, October Pink Shops on September 17.

The program will run in all 262 Bon-Ton Department stores throughout the month of October, National Breast Cancer Awareness Month.

This year’s beneficiaries include: The Breast Cancer Research Foundation, Medical College of Wisconsin Cancer Center, Holden Comprehensive Cancer Center at the University of Iowa; Lynn Sage Cancer Research Foundation; and Masonic Cancer Center, University of Minnesota.

Bon-Ton has donated $4.6 million to these charities throughout the years.

Brendan Hoffman, president/ceo of  Bon-Ton Stores, said, “Charge Against Breast Cancer is one of our signature initiatives that focuses on raising funds for breast cancer research. We hope that our continued support will help researchers find a cure.”

Customers can show their support by purchasing any of the over 30 items that will be sold in the October Pink Shops at any Bon-­‐Ton store or online at

Merchandise items include a selection of women’s apparel, accessories, cosmetics, and home items and will be sold in the pink shops in a central location in each store. Items include a black make-­‐up brush set with pink brush tips, specially designed reusable tote bag, a set of 50 pink Living Quarters hangers, 3 items from Jasmine Rose; a royal plush robe, a Pajama Set, and a 2 pack sock set, an Anne Klein Scarf and an Anne Klein shirt, specially packaged Advanced Night Repair by Estee Lauder and Dramatically Different Moisturizing Lotion from Clinique and Pink Kettle Corn from the Popcorn Factory which makes a great gift for anyone. Breast cancer research every time a customer uses his or her Bon-­Ton credit card to make a purchase.