Bloomingdale’s has joined the ranks of retailers featuring immersive and rotating in-store pop-ups. This Fall debuts The Carousel @ Bloomingdale’s, a rotating pop-up shop telling culturally relevant stories.
Refreshed with a new theme every two months, guest curators will create each shop, featuring many products new to the store plus immersive in-store experiences. The first installment, “Urban Explorer,” brings a chic outdoor aesthetic into the concrete jungle with both tactical gear and functional fashion. Full wall videos give the space energy and immersion.
“As the retail landscape changes, we continually seek innovative ways to engage our customer,” said Frank Berman, Bloomingdale’s Executive Vice President and Chief Marketing Officer. “The Carousel allows Bloomingdale’s to regularly offer up new product, new brands and an original immersive experience, all tied to a timely and engaging theme. The rotating shop will provide continual inspiration and guide shopping discovery while bringing a new and different experience with each visit.”
The Carousel launches in four Bloomingdale’s locations- 59th Street and Soho in New York and Century City and San Francisco in California, always in a dedicated space and featuring weekly events.
For the kick off fall installation, New York style expert Eugene tong curates “Urban Explorer” with street style and style smarts.
“The team and I curated this shop with the needs of an urban lifestyle in mind,” said Eugene Tong. “I love the idea of borrowing from different genres, re-adapting, and re-purposing the product’s intended use to meet an individual’s needs for living in a city. Therefore, each item in this shop was chosen with the purpose of making everyday city life easier and a little more stylish.”
The pop up is dual gender, with items for both men and women as well as those that are unisex. A few items for women’s “urban adventure” include performance gear from brands like LNDR and Perfect Moment and accessorize with sunglasses from Chimi, blue light readers from The Book Club and belt bags from MZ Wallace. There’s also tech-savvy goods like self-cleaning water bottles from Larq and temperature controlled mugs from Ember. Other city adventuring essentials include emergency rain ponchos from Kikkerland, fashionable (and functional) bike helmets from Sawako, on-the-go laundry and cleaning products from The Laundress and survival kits from Pinch Provisions. An array of Goop wellness products round out the mix.
In addition to TRX classes, the Urban Explorer shop will feature a steady rotation of events throughout the months of September and October. Each Thursday night Bloomingdale’s shoppers can get a taste of their city with events hosted by local wineries and breweries.