BLOOMINGDALE’S ANNOUNCES 2 NEW COLLABORATIONS

In What's New, Industry News by Lauren Parker

Greg Lamarche x Bloomingdale's

Greg Lamarche x Bloomingdale’s

For Fall 2016, Bloomingdale’s has teamed up with NYC artist Greg Lamarche to illuminate the retailer’s 100% Bloomingdale’s fall campaign.

Lamarche’s inspiration comes from the energy of the city and its role as an incubator of graffiti art.

“Being a native New Yorker, for me Bloomingdale’s was part of my experience growing up,” said artist Greg Lamarche. “Now, having the opportunity to work with this iconic brand is both exhilarating and an honor.”

The artist’s style emulates this season’s trend of mixing textures, fabrics and colors, creating a unique showcase for Bloomingdale’s exclusive fall merchandise.

“Bloomingdale’s is excited to join forces with renowned artist Greg Lamarche for our Fall 2016 100% Bloomingdale’s campaign,” said Frank Berman, Executive Vice President, Chief Marketing Officer at Bloomingdale’s. “Each season we look to broaden our roster of 100% Bloomingdale’s collaborators – from designers to performers to athletes – in an effort to create both exclusive merchandise and experiences that our customers won’t find anywhere else. Greg’s dynamic artwork brings a playful energy to our Fall campaign and creates the perfect backdrop for the season’s top trends.”

Beginning September 1st, eye-popping displays will fill the Lexington Avenue windows as well as the Third Avenue windows at the 59th Street Flagship. Lamarche’s signature collages are showcased alongside Bloomingdale’s 100% Exclusive merchandise with several interactive moments including a giant cell phone selfie station as well as a word search wall comprised of Lamarche’s eclectic letters.

Lamarche’s custom products include women’s “Hey Gorgeous” toiletry bags, “Bloomies” decorative pillow, select men’s accessories and apparel, and reusable vinyl Medium and Little Brown Bag totes with prices ranging from $6 to $115. Customers will also enjoy a complimentary Greg Lamarche letter pin to jazz up a denim jacket or fun accessory. Pins are available at the Greg Lamarche pop-ups while supplies lasts.

A collection of limited-edition merchandise featuring Lamarche’s graffiti and bold letters will be displayed in dedicated pop-up shops in all Bloomingdale’s locations beginning September 1st through October 31st and on www.bloomingdales.com.

HAMILTON SCORES AGAIN!

In other Bloomingdale’s news, the retailer has partnered with awards-shattering Broadway show “Hamilton” (perhaps you’ve heard of it?) and Creative Goods Merchandise LLC as the retail partner for the groundbreaking musical. Merchandise is sold in dedicated pop-up shops in Bloomingdale’s 59th Street and SoHo locations as well as www.bloomingdales.com.

“We are thrilled to offer our customers a piece of the groundbreaking musical Hamilton,” said Anne Keating, senior vice president of public relations, special events, and corporate philanthropy at Bloomingdale’s. “Bloomingdale’s seeks relevant, of-the-moment partnerships to excite our consumers and there is nothing more electrifying right now in pop culture than Hamilton.”

Hamilton is the story of America’s Founding Father Alexander Hamilton, an immigrant from the West Indies who became George Washington’s right-hand man during the Revolutionary War and was the new nation’s first Treasury Secretary. Hamilton’s score blends hip-hop, jazz, blues, rap, R&B, and Broadway – the story of America then, as told by America now.

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