The numbers are in and analysts’ predictions were right, Black Friday broke the internet this year. According to Adobe Digital Insights, this year’s biggest shopping day reached an incredible $3.34 billion in online sales. And within that number are several other chart-topping facts and figures.
For one, the total represents a 21.6% year-over-year growth rate. Much of that was fueled by mobile sales, which made history as the first day to ever generate over a billion dollars in online sales from mobile devices ($1.2B total, 36% of total sales for the day and an increase of 33% year over year).
“The 2016 holiday shopping season is the tipping point for mobile shopping,” said Shawn DuBravac, Ph.D., chief economist of the Consumer Technology Association. “Consumers are shifting increasingly to mobile shopping, due to higher ownership rates of mobile devices and increasing ease, comfort and convenience.”
Other headlines include:
56% of millennials (age 25-34 years old) shopped in stores, while 62% shopped online
Desktop sales averaged 5.5%; Tablets averaged 4.6%; Smartphones averaged 2.4%
The National Retail Federation (NRF) reports that the average amount individual shoppers spent was $289.19
Email sales conversions accounted for 17.8%, up 2.8% pct points from the holiday average
29% of shoppers started at 10 a.m. or later, according to the NRF