Black Friday Poised to Edge Out Cyber Monday This Year

In The Daily Scoop by Lauren Parker, Accessories Magazine

Holiday shoppers will spend an average of $57 more on Black Friday than on Cyber Monday this year, but a great majority (68%) of Black Friday shoppers will be doing most of their shopping online, according to a survey of more than 1,500 U.S. shoppers from deals site emailed to Retail Dive. Rival deals site found slightly fewer (55.9%) prefer online holiday shopping (up from 51.4% last year), while 44.1% prefer stores (48.7% last year) and most are planning a mix, according to a report emailed to Retail Dive.

Read more at Retail Dive

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