If you thought brick-and-mortar was on its way out, think again. More and more, smart retailers are getting on board with an omnichannel approach that targets consumers in the digital realm and, yes, in person. Four-year-old e-tailer Bishop Collective is on board with that initiative, teaming up with The Face New York (a NYC-based high-end men’s and women’s leather goods brand) to debut a physical pop-up shop in NYC’s SoHo neighborhood.
Sited at 224 Mulberry St., the 2,700-square-foot location has a minimalist, clean footprint that mirrors Bishop Collective’s online presence. “We couldn’t be more excited about bringing the online Bishop Collective experience to a physical retail location,” says Co-Founder Mai Vu. “In the current retail landscape, it’s essential to bring together the online retail experience with a brick and mortar option. It’s integral to the growth of a brand as consumers need to understand its true ethos.”
“Our messaging and concept can also be fully realized in this pop-up shop where we can have live conversations with our customers to hear the story straight from the source,” adds Co-Founder Dimitri Koumbis. “Consumers don’t always realize the ugly side of manufacturing. Knowing they can come into a space of beautifully curated items, at all price levels, that also support humane labor practices and domestic businesses; we believe that everyone will embrace the concept and stand behind the practice of being a mindful consumer.”
The three-month pop-up will provide a holiday shopping destination for high-quality gifts, accessories and expertly tailored ready-to-wear at a variety of price points ranging from $36 to $500-plus for specialty apparel. Scouring the entire country, Bishop Collective’s featured brands hail from Seattle, Portland and Los Angeles to the tri-state area including Bridgeport, CT, New York City and North Carolina.