Betsey Johnson Launches Fashion Tattoos

In Industry News, Marketing, What's New by Accessories StaffLeave a Comment

Betsey Johnson Launches Fashion Tattoos

New York–Want to wear your (jeweled) heart on your sleeve? Go right ahead with Betsey Johnson’s line of temporary tattoos, that riff off her fashion jewelry line.

Motifs include bands of rhinestones, pearls, chains and charms, and customers can customize their own looks by layerings. Betsey Johnson is also known for her vintage tattoo motifs of skulls, rosebuds, bows, snakes, spiders and hearts.

“Tattoo you! Tattoo me! Tattoo all my jewelrya-ry!” said the designer. “We’re trying to get things you can buy at the cash register; stuff that everyone can wear and enjoy!”

The temporary tattoos, which are applied easily with water, will be sold in sheets of 5, containing 96 different tattoos in total. Retail will be $25.

The Betsey Johnson fashion jewelry line that inspired the temporary tattoos is manufactured under license by Haskell Jewels.

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