Best Global Brands 2014 Edition Is Here

In Industry News, What's New by Jeff PrineLeave a Comment

interbrandNew York—It’s the hit list for retailers: the Best Global Brands listing put together every year by Interbrand, a leading brand consultancy.

In its fourth annual report released Tuesday, there were some “top risers” among fashion brands in North America: T.J. Maxx (No.32, +22%) and Marshalls (No. 34, +19%). The off-price apparel and home good leaders are thriving by updating merchandise and responding quickly to current trends and styles. After an eight-year hiatus, T.J. Maxx, relaunched its e-commerce site, spending $200 million to acquire e-tailer Sierra Trading Post for its technology and expertise.

E-Commerce a Key to Success

Of course, Walmart remains the most valuable retail brand in North American and across four regions, Europe, Asia-Pacific and Latin America with a brand value of $131.877 billion.

Looking beyond North America, the following brands ranked as the top retailer in their respective regions: H&M ($18.168 billion, Europe); Woolworths ($4.948 billion Asia-Pacific), and Natura ($3.156 billion, Latin America).

The global Best Retail Brands report ranks the top 50 North American retail brands, the top 50 European retail brands, the top 30 Asia-Pacific retail brands and the top 20 Latin American retail brands—all by brand value. The report is produced in collaboration with Interbrand Design Forum, the retail experience group within Interbrand.

The report also suggests that major retailers are looking beyond their core business models to gain competitive advantage. They are doing this by using online innovation to bridge the divide between in-store and online shopping and by developing a strategic understanding of sales data so that they can meet customer needs and desires better and faster than ever before.

“Adapting retail formats to accommodate the shift in consumer preferences for e-commerce is proving to be the key to success for many retailers worldwide,” said Jez Frampton, Interbrand’s Global chief executive. “In today’s rapidly evolving global marketplace, retail brands must be more agile, flexible, and responsive than ever before. The winning retail brands will not only survive the continuous shift to digital retail, they will become more extraordinary because of it.”

H&M (No. 1– Europe; +10%) Coach (No. 9 — North America; -21%), and Zara (No. 3 – Europe; +14%) lead as the most valuable retail apparel brands overall.

Looking to the Asia-Pacific, apparel brands grew notably in brand value. Japanese retailer Uniqlo (No. 2, +14%) continues its impressive growth. China and the Asia-Pacific region remain vital markets for its continued growth, as does the United States, where Forever 21 veteran Larry Meyer is overseeing an aggressive rollout of 100 stores and tweaking its “Made For All” sizing for America.