Berkshire Signs Fila License Deal

In Industry News, What's New by Lauren Parker, Accessories MagazineLeave a Comment



Fila Luxembourg, S.a.r.l has entered into a multi-year licensing deal with Berkshire Fashions Inc. to design, manufacturer and sell Fila accessories for the U.S. market, commencing this fall.

Fila marks its 100th anniversary this year, having been created in 1911 in a small textile town of Biella, Italy.

The line will feature men’s, women’s, boy’s and girl’s headwear, cold weather accessories, sweatbands, bags and water bottles, plus additional accessory items to exploit market opportunities.

“We are thrilled to partner with Fila to develop a range of accessories that complement the brand’s apparel and footwear offerings,” says Eric Epstein, Fila Brand Manager at Berkshire Fashions. “We are certain that through our collaboration with Fila, we will create a range of products that fuels the brand’s extraordinary growth and builds upon its illustrious history. Our Fall 2011 product line combines styles that reflect the sport, style and passion synonymous with the Fila brand.”

About Berkshire Fashions, Inc.: Specializing in both licensed and private-label, the third-generation Berkshire Fashions supplies many of the top retailers across the country with representation in department stores and mid-tier retail. Berkshire Fashions also holds character licenses with companies such as Marvel®, Warner Brothers®, Nickelodeon® and Hello Kitty®.

About Fila: Fila was established in the small textile town of Biella, Italy in 1911 by the Fila brothers. Now an internationally renowned manufacturer of sport and leisure footwear and apparel, Fila gained world-class recognition in tennis apparel and developed further brand recognition through athlete endorsements.

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