Ben Amun Selected for Swarovski Elements Inspirations Tour

In What's New, Industry News by Lauren Parker, Accessories Magazine

Ben Amun jewelry inspired by Progressive/Berlin for Swarovski Elements Fall/Winter 2012/13

New York–If you want to see what’s coming down the pipeline in jewelry accented with Swarovski crystals, look no further than Swarovski Elements Inspirations Fall/winter 2012/13 collection.

The world-renowned Swarovski supplies Austrian crystals to leading designers around the world and thus acts as a trend predictor of finished pieces to come. The company creates Inspirations collections that tour the world, promoting new Swarovski crystal themes, shapes, cuts and styles.

This season,  Swarovski Elements invited Isaac Manevitz, creator/designer of New York-based Ben-Amun jewelry, to get  inspired by five world cities and their artistic/cultural vibe. The city angle was a major departure for Swarovski’s previous season, which asked designers to use nature and the Earth as inspiration.

Five Key Themes

Inspiration board for Progressive Berlin

The five Swarovski Elements themes selected for the Fall/Winter 2012/13 seasons were Classic, Harmony, Romantic, Progressive, and Glamour. The cities selected to represent Elements were Chicago, Copenhagen, Shanghai, Berlin, and Istanbul.

The piece shown captures Berlin’s progressive vibe,  with triangular pieces set on a multi-colored neon necklace.

Ben-Amun’s jewelry made for the five cities is currently “on tour” with Swarovski at trade shows around the world to promote the use of their crystals and new trends. The pieces created will be sold as limited editions through retailers.

As Swarovski writes on its website: “Ben-Amun perfectly expresses this season’s trend, and no wonder: Isaac Manevitz, the creative brain behind the label, is well qualified to capture metropolitan fizz and energy. Born in Cairo and based in New York, his signature style could be described as ‘wearable art.’

The combination of Swarovski’s materials, Manevitz’s traveler’s eye, and the host of breathtaking cities chosen to inspire the jewelry made for a glamorous world tour.”

To be selected for Swarovski Elements Inspirations is an honor, one that was never before offered to an American designer, until now.

Here, a look at the other cities and Ben-Amun’s designs:

Ben-Amun's Classic/Chicago inspiration board and jewelry

Ben-Amun's Romantic/Shanghai inspiration board and jewelry

Ben-Amun's Harmony/Copenhagen inspiration board and jewelry

Ben-Amun's Glamour/Istanbul inspiration board and jewelry

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