belk logo

Belk Seeks Designers for Third Southern Designer Showcase Competition

In Marketing, What's New, Industry News by Accessories Staff

Belk Inc Southern Designer Showcase logo LogoCharlotte, NC—Attention Southern designers, Belk Inc. is seeking your skills in women’s apparel, accessories, men’s apparel, kid’s apparel and shoes as part of its third Southern Designer Showcase competition. Winning designs will be sold at Belk and on in Spring 2016.

Applicants can visit and click on the Southern Designer Showcase button to submit their applications starting today through February 2, 2015. Designers must be 18 or older and must currently live in the South or have a strong connection to the region. A panel of senior Belk executives in Merchandising, Marketing and Fashion Direction will select a group of finalists by February 27, 2015 and will invite them to present their designs at Belk Headquarters in Charlotte, on April 16, 2015.

“The Southern Designer Showcase is back and better than ever,” said Arlene Goldstein, Belk’s vice president of trend merchandising/fashion direction. “We are thrilled to give a new group of emerging fashion designers the opportunity to bring our customers the fashions they love.”

The 2015 Southern Designer Showcase winners will be announced on May 14, 2015 during a celebration event at Belk Headquarters. Along with a cash prize, winners of the 2015 Southern Designer Showcase will have their collections sold in select Belk stores and on in Spring 2016. Winning collections may also be featured in upcoming advertising campaigns.

“We can hardly wait to see what this year’s competition applicants have to offer,” said David Zant, Belk’s president and chief merchandising officer. “These designers truly help us define what is Modern, Southern, Style and we are excited to build new relationships with our 2015 winners.”

Mulberry Taps Johnny Coca of Céline as Creative Director
2014 Top 100 Accessories Brands & Players: Fantas-Eyes