BCBGMAXAZRIA Relaunches Sunwear for Spring ’14

In What's New, Industry News by Lauren Parker

BCBG sunglassesHauppauge, NY—Designer brand BCBGMAXAZRIA has teamed up with eyewear manufacturer ClearVision Optical for a new line of BCBGMAXAZRIA sunwear.

The two companies already had a long-standing relationship as ClearVision has been licensing BCBG eyewear and sunwear for the optical industry since 2005. New is ClearVision’s expansion into department stores and other non-optical channels of distribution. Colors in Optics was the previous licensee for that portion of the marketplace.

A look from BCBGMAXAZRIA's Fall 2013 runway show.

A look from BCBGMAXAZRIA’s Fall 2013 runway show.

“Our years of experience working with BCBGMAXAZRIA’s creative team has given us a great understanding of the brand’s DNA, pivotal in creating a collection that speaks to the BCBGMAXAZRIA consumer,” says Peter Friedfeld, ClearVision executive vice president. “This understanding, combined with our expertise in designing quality eyewear and suns, has allowed us to create an exciting collection that is glamorous, well-fitting, and sophisticated.”

“We’re very excited to launch the new sunglass collection and extend our design partnership with ClearVision,” says Lubov Azria, Chief Creative Officer of BCBGMAXAZRIAGROUP. “ClearVision has been a great partner in conveying our message through eyewear, and we respect their expertise and willingness to push this sunwear collection to the next level. Together we have created a chic, sleek, and wearable collection that lets today’s modern woman feel beautiful and good about herself.”

The 2014 sunwear collection is a fusion of global influences with an “indie rock” edge. The collection includes over 40 styles, featuring iconic branding with distinctive silhouettes. Elevated materials, unexpected color combos and unique lens treatments add a fresh twist to the collection. Other designs feature architectural details with vintage-inspired elements and translucent color glamour.

The line made its debut during August market at retails of $79 to $149.

ClearVision Optical also produces eyewear and sunwear for brands such as Cole Haan, Marc Ecko Cut & Sew, IZOD and Op.




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