BANANA REPUBLIC LAUNCHES CONSUMER-FACING SHOW; CONTINUES WITH OLIVIA PALERMO

In What's New, Industry News by Accessories Staff

To align its fashion show with its in-store collections, Banana Republic will shift the timing of its NYFW presentations to be customer-facing. This aligns with the See Now, Buy Now strategy, servicing customer demand for immediate product.

Olivia Palermo Banana Republic style ambassador

Olivia Palermo Banana Republic style ambassador

As a further build to their partnership, Banana Republic Global Style Ambassador Olivia Palermo and Banana Republic will reveal a Fall 2017 capsule collection designed by Palermo and the Banana Republic design team at September NYFW. Supporting the brand’s goal to amplify awareness when collections hit stores, a private preview of the company’s Fall 2017 collections will be hosted for long-lead press during February NYFW, and will be kept under-wraps until it is available for customer purchase in September.

“I am so honored to evolve my partnership with Banana Republic with such a personal approach to both our pop-ups and capsule collection,” says Palermo. “We’re a great team and it’s truly been such a collaborative approach that reflects the synergy between my style and the brand.”

POP UPS

On February 9, Banana Republic will also celebrate its Spring 2017 collection with Olivia Palermo pop-up shops at select Banana Republic stores. Palermo has curated a year-round pop-up in top Banana Republic doors that reflect her aesthetic. The pop-ups will reflect Palermo’s iconic style from both an interiors and fashion perspective, and will feature both Banana Republic and third-party product personally picked by Palermo.

To kick off NYFW on February 9, Banana Republic will host pop-up celebrations at three store locations – SoHo (New York, NY), The Grove (Los Angeles, CA) and Grant Street (San Francisco, CA). Fans can meet Palermo at the SoHo event on February 9, or tune into Banana Republic’s LIVE 360 at 6pm to join the party on bananarepublic.com.

To top off February 9’s festivities, Banana Republic will be offering #BRSTYLERIDE – luxury lifts between select Banana Republic stores within New York, San Francisco and Los Angeles, courtesy of BMW.

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