Balenciaga Spring 2018 Ad Campaign

Balenciaga Eyewear Shifts to Kering

In What's New, Industry News by Lauren Parker, Accessories Magazine

Balenciaga

Balenciaga FW18. FirstView

French luxury brand Balenciaga has signed a partnership deal with Kering Eyewear to develop, produce and distribute worldwide Balenciaga sunglasses and prescription frames. Previously, Italian manufacturer Marcolin held the Balenciaga eyewear license.

Kering’s Balenciaga Eyewear first launch will be Spring 2019, with merchandise hitting stores via highly selective distribution from January 2019.

“We are delighted to collaborate with Kering Eyewear,” said Cédric Charbit, CEO of Balenciaga. “We will rely on their exclusive expertise to fully exploit and reach Balenciaga’s potential in the category. We would also like to take the opportunity to thank Marcolin for their contribution in developing the brand over the past years.”

“We are extremely proud of our new partnership with Balenciaga, one of the most authentic and innovative brands in the fashion industry and the last Kering brand with an eyewear presence which was not yet managed by Kering Eyewear,” added Roberto Vedovotto, president and CEO of Kering Eyewear. “I am sure that Balenciaga, particularly considering the brand’s strong creativity, will add substantial value to Kering Eyewear’s already outstanding portfolio of luxury brands.”

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