B. Robinson Optical to Launch Ivanka Trump Sunglasses

In Industry News, What's New by Accessories StaffLeave a Comment

Ivanka Trump at one of her family's luxury properties

New York—What’s it like to look through the glasses of a scion from one of America’s most famous and wealthy families?

You’ll be getting better idea come 2013 when B. Robinson Optical launches the new Ivanka Trump sunglass collection.

“I am extremely excited about the launch of my new sunglass collection. B. Robinson is a true force in the industry and together we have created a gorgeous collection of sunglasses that are wearable classics with a modern and feminine twist,” said Ivanka Trump.

The collection will include a range of shapes, including aviators, cat-eyes and oversized styles in a color palette with an emphasis on tortoise iterations, black, white, ivory, bone as well as signature Ivanka Trump coral. Select styles will feature details found in Ivanka Trump’s fine jewelry, handbags, and footwear collections, all launched within the last two years.

The collection is expected to retail for $68 to $175 at major retailers across the country as well as through Ivanka’s eBoutique www.shop.ivankatrump.com. Additionally, Ivanka Trump and B. Robinson will also be launching a luxury capsule collection that will be sold at fine retailers across the country.

“The Trump name has always signified excellence and elegance,” noted Cliff Robinson, co-president at B. Robinson. We are thrilled to be working with Ivanka as she develops a comprehensive fashion business. As the retail landscape is in desperate need of new energy and new talent, we know we are on the ground floor of the next big American fashion brand.”

Besides Ivanka Trump, B. Robinson also offers licensed eyewear under brands including Adrienne Vittadini, Cynthia Rowley, Cole Haan, Isaac Mizrahi, Izod and London Fog. Legacie, the luxury division of B. Robinson, includes Judith Leiber Eyewear, Betsey Johnson Eyewear, and Kata Eyewear.  Legacie also has a partnership for the distribution of David Yurman Eyewear.





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