About the Author
Lauren Parker

Lauren Parker

Lauren Parker, Editor-in-Chief, Accessories Magazine

As Editor-in-Chief of Accessories Magazine for the past 12 years, Lauren Parker has covered accessories both from a retail business perspective and a fashion point of view. In previous full-time magazine jobs and freelance gigs, she’s written about practically every angle of fashion lifestyle living, including accessories, fine jewelry, Caribbean travel, private jets, Hampton’s real estate, the New York art scene, the bridal industry, men’s lifestyle and being a mom. She loves meeting designers and seeing how their latest offerings capture the current zeitgeist and fit into the entire cultural and social picture.

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OMNICHANNEL OPTIONS FOR BOUTIQUES, EVEN IF THEY DON’T HAVE A WEBSITE

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Even the most die-hard brick-and-mortar fashion boutiques understand the benefit of selling online in today’s digital age. But not every retailer has the money, time, manpower or even technological know-how to run an e-commerce business. Luckily, digital retail platforms like Shoptiques and Farfetch do the work for them—marketing and selling …

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BOOK: “SHOPS THAT POP: 7 STEPS TO EXTRAORDINARY RETAIL SUCCESS”

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To all the “Davids” out there battling the retail “Goliaths”, here is some expert assistance. In the recently released book Shops that POP!: 7 Steps to Extraordinary Retail Success, speaker, author and market researcher Pamela N. Danziger teams up with market researcher/analyst Jennifer Patterson Lorenzetti to offer retail success tips. …